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HOW DESIGN LIVE ATLANTA

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HOW Design Live 2016 takes place Thursday, May 19 through Monday, May 23, 2016 at the Georgia World Conference Center located at 285 Andrew Young International Blvd. NW, Atlanta, GA 30303.

HOW Design Live 2016 offers creative inspiration to refuel your passion for your work combined with the practical knowledge you need to achieve and advance in your career. And at the largest gathering of creative professionals and designers, you will also have ample opportunity to network with the best and brightest speakers, industry-leading companies and your peers. Our Program Partners have crafted 6 unique and complementary programs that address the latest trends and issues in our field, give you the tools you need to overcome the challenges you face today and inspire you to create your best work. Craft your own HOW Design Live experience by choosing any breakout, keynote or networking session in any time slot from across these 6 programs

Design & Creativity. This program for art directors, creative directors, graphic and interactive designers from all design disciplines mixes inspiration and skill-building presentations. You have seen these presenters and their work featured in HOW + PRINT magazines and online, read their books on design and business and attended their online courses at HOW University; now join us to hear key insights into how they create award-winning, drool-worthy work again and again.
In-House Management. As an in-house manager you’re responsible for inspiring your team, keeping the work running smoothly, selling ideas up the corporate ladder, and helping ensure that “corporate” and “creative” work together.
This program will help you develop the business, communication, creative and leadership skills that will have your team producing their best work ever.
Vision & Leadership. The speakers in this program are creatives, authors, business and marketing experts who have clear vision and effective leadership. They will help you develop your vision, discover the tools you need and harness the force of design to achieve your business or personal leadership goals.
Branding & Packaging. This program is packed with best practices and case studies from top brands. You’ll leave with the steps to take your branding expertise to the next level and be inspired by beautifully crafted packaging design that reinforces a brand’s presence to the consumer.
Creative Entrepreneur. These sessions offer a mix of practical skills from industry experts and inspirational stories by successful design entrepreneurs about the business of creativity and creativity in business. They’ll give you the inspiration and the next steps you need to make the most of your passion project, build your own business or take your existing business to the next level.
Tools & Resources. Don’t miss in-depth insights from some of the leading companies in our industry and some of your favorite stops in the HOW Design Live exhibit hall. Learn how to integrate this relevant and time-saving knowledge into your (or your team’s) workflow and create your best work yet.


THE PROGRAMS
Boost your creativity, become a better designer and jumpstart your career at HOW!
Gary Lynch, HOW magazine, design conferences 2015, HOW Design Conference
Gary Lynch
VP/Group Show Director
There is nothing as amazing, inspirational, magical or “wow” as HOW Design Live. It’s a career changing and life changing experience. That’s not hyperbole. It is a fact that is validated every year. Some people wait years for the opportunity to attend HOW Design Live and if you are coming this year you must take advantage of everything there is to offer. Immerse yourself in the full five days of creativity and inspiration, expose yourself to the thinking of industry icons, learn creative skills and creative processes that can accelerate your career, make new friends (they can last a lifetime) and start a magical journey of self-discovery. That’s the “wow” of HOW Design Live. It can be an experience of a lifetime.


Gary is responsible for the overall management, business development and strategic direction of HOW Events. Previously he was Community Leader for F+W Media’s Design (HOW & Print), Publishing and Beverage communities. He has held senior management positions at Reuters, Thomson Financial, Incisive Media, Euromoney and several other media companies where he was responsible for a broad portfolio of global media properties. Gary is also a husband, a father, an avid baseball fan, wine lover, music lover…and a poet. He wants to meet you. Please take a moment to say “hi”.

We’re excited to collaborate with some of the leading minds in the industry to develop the HOW Design Live agenda. Our Program Partners have their fingers on the pulse of design, so you’ll find speakers and sessions that address the latest trends and issues in our field. Create your own HOW Design Live experience by choosing any breakout, keynote or networking session in any time slot from across these 6 programs:

DESIGN & CREATIVITY
Program Partner Bridgid Agricola of HOW

HOW magazine, design conferences 2014, HOW Design Conference
Bridgid Agricola
Experience a mix of jaw-dropping inspiration and skill-building presentations for art directors, creative directors, graphic and interactive designers from all design disciplines. Whether you work in-house, at an agency or on your own terms, don’t miss this chance to hear top design practitioners share their process, learn valuable skills, gather critical career and business advice and be more creative. You have seen these presenters and their work featured in HOW + PRINT magazines and online, read their books on design and business, attended their online courses at HOW University – join us to hear key insights into how they create award-winning, drool-worthy work again and again.

INTERACTIVE DESIGN
Program Partner Bridgid Agricola of HOW

Bridgid Agricola
New in 2016 HOW Design Live has added HOW Interactive Design as a program track to provide designers who are tasked with creating multi-platform campaigns and designing for screens. Whether you work in an in-house, agency or freelance environment, you will gain a deeper understanding of how new technology is impacting your work and why it is important to your career goals. This new program features the “best of the best” speakers from the HOW Interactive Design Conference over the past several years sharing their best practices, design process and award-winning case studies that are sure to inform and inspire.

IN-HOUSE MANAGEMENT
Program Partner Andy Brenits and Ed Roberts


Ed Roberts

Andy Brenits
Some of the industry’s best design work being created today is busting out the doors of in-house creative departments. If you are an in-house manager or aspire to grow your career toward securing a top in-house creative position, this program will help you develop the business, communication, creative and leadership skills that will have your team producing their best work ever. As an in-house manager you’re responsible for inspiring your team, keeping the work running smoothly, selling ideas up the corporate ladder, and helping ensure that “corporate” and “creative” work together. The In-House Management program, led by long-time in-house team managers Andy Brenits and Ed Roberts, was designed with your many roles and unique challenges in mind.

VISION & LEADERSHIP
Program Partner Debbie Millman

Debbie Millman
Design can be a transformative force both in business and in our everyday lives. Debbie Millman and the speakers of the Vision & Leadership program are creatives, authors, business and marketing experts who have clear vision and effective leadership. Whether you are managing a business or your own career, this program will help you develop clear vision, discover the tools you need and harness the force of design to achieve your business or personal leadership goals.

BRANDING & PACKAGING
BY THE DIELINE
Program Partner Andrew Gibbs of The Dieline

Andrew Gibbs
This high-level series of sessions features expert presenters from a spectrum of well-known consumer brands and leading companies. Don’t miss this program packed with best practices and case studies from top brands curated by The Dieline’s founder and Editor-in-Chief, Andrew Gibbs. You’ll take your branding expertise to the next level and be inspired by beautifully crafted packaging design that reinforces a brand’s presence to the consumer.

CREATIVE ENTREPRENUER
Program Partner Ilise Benun of Marketing Mentor

Ilise Benun
What does it take to go from designer to creative entrepreneur? Marketing Mentor founder Ilise Benun has designed a program that will give you the inspiration and the next steps you need to grow. Whether you work in house and want to make the most of your passion project, dream of building your own business or want to take your existing business to the next level, this program will show you how. The sessions offer a mix of practical skills from industry experts and inspirational stories by successful design entrepreneurs about the business of creativity and creativity in business.

TOOLS & RESOURCES
Program Partner HOW and sponsor partners

In a fast-paced industry like ours, it can be challenging to stay up-to-date on all the best tools and resources for designers. Don’t miss these in-depth insights from some of the leading companies in our industry and some of your favorite stops in the HOW Design Live exhibit hall. Learn how to integrate this relevant and time-saving knowledge into you or your team’s workflow and create your best work yet.

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