ET is an Atlanta Dj and Hip-Hop artist known as BENEFIT. Music has always being a major part of his life, his road to success began at the tender age of 17 when he took a major leap of faith and moved from Cali to Atlanta. With his eyes on the radio station, he knew he was destined for stardom. After only a few months of interning under myself and Jason staten, his dream became a reality once he signed on as a radio personality after J Knicks didn’t make it at BET. He was 1 part of the “Durtty Boyz” because of being part Mastermind Music Group and quickly gained the nickname “ET” for his ability to keep the Atlanta high school kids entertained and thanks to the legendary TEST DASH. Hot 107.9 was once one of Atlanta’s top Hip-Hop radio stations. He is the plug and lifeline for a lot of local NEW ATLANTA artists and promoters in the city hence the name “BENEFIT”. His true passion and love for music has always kept him writing and recording in the studio. I’ve been trying to get him to grow as an artist for over a decade and get serious like myslef and Killer Mike when we were having to promote and sell The G.R.I.N.D. and Pledge 1 albums across the US. But at least ET was honest when he was not allowed to play our records on his show but still was shouted us on his show out to us. ET’s new sound and image can be described as “Skater Chic”. A balance between his skate boarding lifestyle in Cali, and the mature level of taste and culture he has obtained throughout his career.
With production from Grammy nominated producers Zaytoven & Rhtyhm D “Skater Chic” , With a new sneaker line, and exclusive merchandise in the works, Benefit is a ready to get serious and earn the respect of fans world wide. This is we will carry his on the iapstore.com network.
— GambinoTheGoat 🐐 (@iamGambinoATL) April 18, 2017
Gotta stay in touch with the youth! Shout out to @malachiae @etcali @kcamp427 for coming through! @thebeatatl #hiphop #atlanta #losangeles #nyc #miami #skater #benefit #allblack #alexandermcqueen #album #skateboard #radiostation #topchart #popmusic #california #westcoast #redanhighschool #iheartradio #billboard #mmmgt #artist #singer #songwriter #musicpublishing #musicindustry #zaytoven #syaridakid #rhythmd #leather #luxury